Pam J. Anderson
Communications Specialist
Perception is reality, so manage perception.
Press Releases, Website Content, Speeches, Brochures/Newsletters,
Direct/Email Campaigns, Annual Reports, A/V Scripts
PJA@writeimpact.net |
I provide writing and communications services that help corporations, small businesses and nonprofit organizations reach and impact their target audiences. |
Offering
- Marketing materials such as brochures, newsletters and direct mail pieces
- Email and social network marketing campaigns; website copy development, design and search engine optimization strategies
- Orchestration of special events from theme development to implementation, including emcee script/speech writing
- Identification of product and business award opportunities, management of nomination process and optimization of related publicity
- Identification and coordination of board membership roles that expand presence in the business community and increase networks
- Planning and management of charitable giving initiatives that strengthen community relations and corporate citizenship
- Executive positioning as viable media sources for commentary
- Media training and post-interview management
- Crisis communications guidance
and implementation of related strategies that maintain integrity and minimize
negative impact
- Effective demonstration of journalistic value of story ideas with members of the media to secure placement
- Research of industry trends and ghostwriting of by-lined columns for trade and consumer publications
- Writing and placement of steady flow of press releases that address growth-focused topics
- Serving as spokesperson upon request
- Planning and implementation of creative, cost-effective employee appreciation initiatives that encourage productivity
- Writing, editing and production of print and electronic correspondence that communicates corporate culture and values
- Planning and organization of community volunteer events that strengthen employee loyalty and cohesion